How to calculate the average of text in Excel is not a very common scenario. However, we have to deal with various requirements based on our dataset demands. In this article, we demonstrate how to calculate the average of text in Excel using custom formulas.

Since we calculate the average of text depending on particular scenarios, we are not displaying any dataset as a sample dataset. You can use the below-mentioned formulas using your own dataset. Or you can download the dataset attached to this article.

**Table of Contents**hide

**Typical Average Functions in Excel Dealings with Texts**

Excel offers **AVERAGE**, **AVERAGEA**, **AVERAGEIF**, and **AVERAGEIFS** to simply calculate the average values of a range or array. Every time you see or hear the term *Average*, these functions come to your mind. The syntaxes of these functions are:

`AVERAGE (number1, [number2], ...)`

`AVERAGEA (value1, [value2], ...)`

`AVERAGEIF (range, criteria, [average_range])`

`AVERAGEIFS (avg_rng, range1, criteria1, [range2], [criteria2], ...)`

Among these, the **AVERAGE** function ignores empty cells, cells that contain text or logical values.

The outcomes of the **AVERAGE** function result in a ** #DIV/0! **error as it encounters no numeric values in the cells.

On the contrary, the **AVERAGEA** function includes the logical values *TRUE *and *FALSE*. Also allows texts in the entries but doesnâ€™t account for texts in its calculations.

The **AVERAGEA** function takes texts but doesnâ€™t include text values in the calculation. As a result, it displays 0 unable to find any numeric value to sum the average.

For the **AVERAGEIF** function, the range is anything with numbers or names, arrays, or references. And the criteria are anything with a number, expression, cell reference, or text. However, it averages the numeric values in the range that satisfies the imposed criteria. Similar arguments are applicable to the **AVERAGEIFS **function.

## How to Calculate Average of Text in Excel: 2 Ways

**Method 1: Using SUM and COUNTIF Functions to Calculate Average of Text in Excel**

Suppose in a scenario, we have to calculate the average number of *Product Name*s in the following dataset. This is the percentage of a particular product sold against the whole bunch of products.

To calculate the average, we have to first count the times a particular product appears in the entries. Then calculate its average using the simple average formula (i.e., *count/total count*).

**Steps:**

- As you want to count the times of appearance, use the following formula in any adjacent blank cell (i.e.,
**E5**).

`=COUNTIF($C$5:$C$16,C5)`

**The COUNT function**Â has a syntax of **COUNTIF (range, criteria)**. The formula counts the criteria (i.e., **E5**) among all the *Product Name*s (i.e., **C5:C16**) and returns the occurred times. In the formula, we use absolute references to lock the range for each cell.

- Press
**ENTER**and Drag the**Fill Handle**to display all the count numbers in the cells.

After applying the **Fill Handle** count numbers will appear in all cells. You can use the formula for counting any text appearances in a dataset.

- Now, since we have an individual occurrence number for each product, we can calculate the average of texts. Type the below formula in any adjacent cell.

`=E5/SUM($E$5:$E$16)`

The formula divides the count numbers by the total count of products that appeared in the dataset.

- Hit
**ENTER**and drag the**Fill Handle**. As a result, the average values of*Product Name*s appear in all cells as shown in the picture below.

**Read More: **How to Average Filtered Data in Excel

**Method 2: Using a Combined Formula While Assigning Value to the Text**

Now, in this case, we have 10 *Product*s along with their reviews. Letâ€™s say we pick those product reviews and want to calculate the average of text by assigning review texts a value.

- Write the following formula in any blank cell (i.e.,
**H5**).

`=SUM(INDEX($L$5:$L$9,N(IF(1,MATCH(C5:G5,$J$5:$J$9,0)))))`

The formula consists of multiple functions such as **SUM**, **MATCH**,** IF**,** N**, and** INDEX**.

Firstly, the **IF** function performs a *logical_test *(i.e., 1) and applies the **MATCH** function in case of *TRUE* outcomes. The **MATCH** function assigns values depending on the* lookup_value *matchings. For instance, it matches *Excellent *to point 5 and *Bad *to point 1.

Then, the **MATCH** function takes the reviews (**C5:G5**) as ** lookup_value **and matches them to an array (

**$J$5:$J$9**) for an absolute match.

The **N **function converts a value into a number. In this formula, the resultant number passes to the **INDEX **function as the *row_num*. Then the **SUM **function combines all the array points in cell **H5**.

- The custom formula used in
*Step 1*is an array formula. - You have to press
**CTRL+SHIFT+ENTER**altogether to display the sum. Afterward, drag the**Fill Handle**to show all the sum in other cells depicted in the following image.

- After getting the total sum points against reviews, apply the typical average formula in the adjacent cell (i.e.,
**I5**).

`=H5/SUM($H$5:$H$14)`

This formula calculates the average of each product by dividing it by total points.

- Use
**ENTER**to apply the formula in cells. - Drag the
**Fill Handle**to make all the averages visible similar to the image below.

You can use any text and then assign values or points in order to calculate their averages. Assigning values to texts gives a relative understanding of how a product is performing compared to others.

**Download Excel Workbook**

**Conclusion**

In this article, we calculate the average of text in Excel. We use the **SUM** and **COUNTIF** functions or array formulas to count the occurrences of particular texts. After we get the individual count of each product, we can use a typical average operation (i.e., count/total count) to calculate the average of text. Hope our datasets, and formulas carry lucid insides of calculating the average of texts and able you to apply those in your instances. Comment, if you have further inquiries or have something to add.

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Hello! correct me if i’m wrong but doing the first method, even though formula wise it’s correct it will give wrong value has you are suming the range and adding the same value whenever the same name appears.

So counting the name Brian, you have it in the array only 3 times but if you sum the nnumber of time that name is showed it’s counting 9, so the percentage will be incorrect.

Hi TIAGO,

Thanks for your comment. I am replying to you on behalf of ExcelDemy. You can get the correct value by using the

COUNTAfunction instead of theSUMfunction. Letâ€™s see the steps.Step-01:Write the following formula in the selected cell.`=E5/COUNTA($C$5:$C$16)`

Step-02:PressEnterto get theAverage.Step-03:Drag theFill Handledown to copy the formula to the other cells.I hope this will help you to solve your problem. Please let me know if you have other queries.

Regards

Mashhura,

ExcelDemy.