How to Calculate Average Rating in Excel (7 Methods)

The average rating means the review of any product. We can calculate this average rating using the formulas in Excel.

What Is Average Rating?

The average rating, more commonly known as review, is used for commercial purposes. This rating indicates the customer’s satisfaction value for a certain product. It also helps other customers to decide to buy or avail of that product. We may also say this is the average customer satisfaction score. The standard value of the average rating is settled based on 1-5 or 1-10 ratings. This value is defined as the sum of customers’ ratings divided by the total number of customers.

How to Calculate Average Rating in Excel: 7 Methods

We will show the average rating calculation using the Excel formula in the following methods.

We are trying to calculate the average rating of a movie named “Money Heist“. The calculation is based on the dataset given below.

1. Calculate Average Rating Using Multiplication and SUM function

We will use the SUM function and simple multiplication for this method.

We added the necessary columns and rows for our calculation in the dataset.

Step 1:

• Go to Cell E5.
• Put the formula below, which is the multiplication of the Rating and of Customer.

Step 2:

• Then press Enter.

We get the subtotal of a 5-star rating.

Step 3:

• Drag the Fill Handle icon to Cell E9.

Step 4:

• We can perform this more easily. Put the following formula on Cell E5.

Step 5:

• Press the Enter button.

We do not need to apply the fill handle feature in this formula. We just put the whole range here.

Step 6:

• Now, find the no. of the total customer using the following formula on Cell D10.

Step 7:

• Click the Enter button.

Step 8:

• Put another SUM formula on Cell E10 to the Total Rating.

Step 9:

• Again click on Enter.

Step 10:

• We get the total ratings and total no. of customers. Now, divide the total ratings by the total customer. Apply the following formula to Cell E11.

Step 11:

• Press the Enter button.

So, our average rating is 2.84. We choose 2 decimal digits in the result.

Read More: How to Calculate 5 Star Rating Average in Excel 

2. Alternative Way for Average Rating Applying SUM Function Multiple Times

In this method, we will apply the SUM function multiple times and will make a simple calculation. We added 3 rows in the dataset for calculation.

Step 1:

• Go to Cell D11.
• Put the following formula to get the total no. of customers.

Step 2:

• Click the Enter button.

Step 3:

• Again, apply a SUM function to get the total ratings at Cell D12.

Step 4:

• Press the Enter button.

Step 5:

• Now, we will divide the total ratings by the total customer to get the average.

Step 6:

• Click the Enter button.

Read More: How to Calculate VLOOKUP AVERAGE in Excel

3. Insert SUMPRODUCT with SUM Function to Measure Average Rating

We will insert the SUMPRODUCT function with the SUM function in this section.

Step 1:

• Enter Cell D5.
• Put the formula below to get the total customer.

Step 2:

• Now, press the Enter button.

Step 3:

• Now, apply the SUMPRODUCT based function on Cell D12.

Step 4:

• Click the Enter button.

Step 5:

• Now, go to Cell D13.
• Write the following formula to divide the total ratings by the total customers.

Step 6:

• Press the Enter button.

So, this average rating is calculated by inserting the SUMPRODUCT function with the SUM function.

Read More: How to Calculate Average, Minimum And Maximum in Excel

4. Combination of SUM and COUNT Functions for Average Rating

The combination of SUM and COUNT functions is used in different situations. When we have only the raw data of the review, this combination is more useful than the others.

In that case, the dataset may be like this.

We add 3 rows in the dataset for calculation.

Step 1:

• First, we will count the total number of customers. Go to Cell C16.
• Write the formula below.

Step 2:

• Press the Enter button.

This formula counts total customers from the Rating column.

Step 3:

• Now, go to Cell C17.
• Put the formula below to get total ratings.

Step 4:

• Click the Enter button.

Step 5:

• Enter Cell C18 to get the average applying the following formula.

Step 6:

• Press the Enter button.

Here, we have a total of 10 viewers who gave the rating and got the average rating.

Read More: How to Calculate Average and Standard Deviation in Excel

5. Insert AVERAGE Function to Calculate Average Rating

We can also apply the AVERAGE function to calculate the average rating. We are considering the dataset below for this example.

Step 1:

• Go to Cell C15.
• Write the following formula based on the AVERAGE function.

Step 2:

• Now, press Enter.

So simply we calculated the average rating here.

6. Apply Excel AutoSum Tool to Determine Average Rating

AutoSum tool has different features for calculation. We choose the Average feature for this method from AutoSum.

Step 1:

• First, select all the cells containing ratings.

Step 2:

• Go to the Editing group from the Home tab.
• Select the Average feature from the AutoSum tool.

Now, look at Cell C15.

The average rating is shown here.

Read More: How to Calculate Average of Multiple Columns in Excel 

7. Excel VBA to Calculate Average Rating

We will apply a VBA Macro code to calculate the average rating. The average rating will be calculated for the dataset given below.

Step 1:

• Go to the Developer tab.
• Click on Record Macro.
• Put a name for the Macro and press OK.

Step 2:

• Go to the Macros field.
• Select Average_Rating macro and Step Into it.

Step 3:

• Write the following VBA code on the command module.

Sub Average_Rating()
 Dim data As Range
 Dim total_rating, total_viewers As Integer
 Dim rating As Double
  Set data = Application.InputBox("Select Range", "Input Section", Type:=8)
  total_rating = WorksheetFunction.Sum(data)
  total_viewers = WorksheetFunction.Count(data)
  rating = total_rating / total_viewers
  MsgBox ("The Average Rating is " & rating)
End Sub

Step 4:

• Click on the marked box to run the code or press F5.

Step 5:

• In the Input Section window select our desired range.
• Then press OK.

Now, look at the result.

Read More: [Fixed!] AVERAGE Formula Not Working in Excel

Things to Remember

• Carefully select the cell references.
• When applying AutoSum first select the desired range

Download Practice Workbook

Download this practice workbook to exercise while you are reading this article.

Conclusion

In this article, we described how to calculate the average rating in Excel based on two situations. I hope this will satisfy your needs. Please give your suggestions in the comment box.

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