Sales run rate is an important parameter in the field of business, finance, e-commerce, and retail that wants to predict future revenue based on current sales performance. If you want to involve yourself in any of these sectors, you may need to make yourself familiar with how to calculate sales run rate. And obviously, Excel is a tool that will guide you with the most efficient steps with that. In this article, we have demonstrated the process of calculating sales run rate using a formula in **Excel**.

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## Download Practice Workbook

Download the following practice workbook. It will help you to realize the topic more clearly.

## What Is Sales Run Rate Formula?

The sales run rate is an indicator used to estimate a company’s potential future revenue based on its present revenue. It is determined by dividing the total current sales by the number of months that are involved with the current sales, and then multiplying that value with 12. For instance, if a company makes $15,000 in sales in the first month of the year, their annual sales run rate ($15,000 x 12 months) is $180,000. If a company makes $5,000, $6,000, and $5,000 in sales in the first, second and third month respectively of the year, their annual sales run rate (($5,000+6,000+5,000)/3) x 12 months) is $64,000.

**Sales/Revenue Run Rate Formula:**

We will be using the following formula in each of our examples.

**Sales Run Rate = (Current Sales * 12)/Number of months in the period**

## How to Use Sales Run Rate Formula in Excel (3 Suitable Examples)

Sales run rate can be calculated based on various criteria. Here, we have explained 3 most used cases of calculating sales run rate.

### Example 1: Calculating Monthly Sales Run Rate

Suppose, the company you are working in has total sales of $15,000 in January. Now, you want to predict the annual total sales which is the sales run rate.

- Firstly, the total sales of January is displayed in
**Cell C7**in the following dataset. - Select
**Cell C9,**apply the formula below and press**Enter**–

`=(C7/1)*12`

### Example 2: Calculating Quarterly Sales Run Rate

This time, your company has the total sales for January, February, and March. So, you have to calculate the quarterly sales run rate.

**Cell Range C5:C7**contains the total sales of January, February, and March.- Select
**Cell C9**, insert the formula below, and hit**Enter**–

`=(SUM(C5:C7)/3)*12`

As the formula of sales run rate mentioned earlier, the **Current Sales** is being calculated by **SUM(C5:C7)** and the number of months in the period here is **3**.

### Example 3: Calculating Half-Yearly Sales Run Rate

Assume, you have total sales from January to June. You have to calculate half-yearly sales run rate.

- Select
**Cell C12**then apply the below formula.

`=(SUM(C5:C10)/6)*12`

## How to Calculate Dynamic Daily Run Rate in Excel

Let’s say, your company got to sell some products within March 31 meeting every product’s corresponding **Plan Sales**. Before March 10, each product’s **Actual Sales **are as follows. What you have to do is to calculate each product’s daily run rate based on total days left and based on working days left to meet the ultimate **Plan Sales** before the end of March.

- First, let’s calculate the total days left. Here in
**Cell I5**we have inserted the starting date March 10 as mm/dd/yyyy format which is 3/10/2023 and in**Cell I6**end date March 31 as 3/31/2023. Now, select**Cell I7**, insert the formula below to calculate the total days left.

`=I6-I7`

- To calculate total working days left, you can use
**the NETWORKDAYS function**. Select**Cell I8**, apply the formula below and hit**Enter**–

`=NETWORKDAYS(I5,I6)`

- Now, to calculate the daily run rate based on total days left for the first product, select
**Cell E5**, apply the formula below and press**Enter**. After that, use the**Fill handle**icon to drag down.

`=(C5-D5)/$I$7`

- After dragging down the fill handle icon, you will get the daily run rate based on total days left for the rest of the products as well. Now to determine the daily run rate based on working days left, simply select
**Cell F5**, insert the formula below and click on**Enter**. Again, use the**Fill handle**icon like previously.

`=(C5-D5)/$I$8`

- After dragging down the fill handle icon, you will get the daily run rate of all the products based on working days left as follows. Now, if you want to calculate the sum of daily run rate of all the products, use
**the SUM function**. Select**Cell E12**then apply the formula below and press**Enter**. Use the**Fill handle**icon to drag right this time.

`=SUM(E5:E11)`

- Finally, a beautiful outcome of dynamic daily run rate you will get as follows.

## How to Forecast Sales in Excel

Using Excel’s **FORECAST function** is the simplest approach to forecast sales. Assume, you have data of total sales of January, February and March and now you want to forecast sales for the next three months. Prepare the dataset as follows.

- Now, select
**Cell C10**, apply the formula below and press**Enter**. After that, use the**Fill handle**icon to drag down.

`=FORECAST(B10,$C$5:$C$7,$D$5:$D$7)`

- Finally, you will get the forecasted sales for the next three months as follows.

**Frequently Asked Questions**

**1. How do you calculate sales run rate in Excel?**

Sales run rate can be calculated in Excel using the basic sales run rate formula which is-

**Sales run rate=(Current Sales * 12)/Number of months in the period**

Suppose, you have the total sales of January, February and March in Cell A1, A2, A3 respectively. Select an empty cell and apply formula **(SUM(A1:A3)/3)*12**. This will return you the annual sales run rate.

**2. What is a sales run rate?**

Sales run rate is a forecast of the total revenue it expects to bring in over a specific time period based on its current sales trend. The business will earn sales at the same rate for the entire period, according to the projection. For instance, if a company makes $5,000 in sales in the first month of the year, their annual sales run rate ($5,000 x 12 months) is $60,000. If a company makes $5,000, $6,000 and $5,000 in sales in the first, second and third month respectively of the year, their annual sales run rate (($5,000+6,000+5,000)/3) x 12 months) is $64,000.

**3. How do I calculate running time in Excel?**

Excel requires a start time and an end time to calculate running time in separate cells. The elapsed time is then obtained by subtracting the start time from the finish time. Suppose, the start time is in **Cell A1** and the end time is in **Cell B1**.

Now, to calculate the number of hours between the start time and end time, select an empty cell and use this formula:

`=TEXT(A1-B1, "h")`

Remember, this will return **0** if the gap between start and end time is less than 1 hour.

To calculate the number of hours and minutes between the two times use this formula:

`=TEXT(A1-B1, "h:mm")`

To get hours, minutes and seconds between those two times use this formula:

`=TEXT(A1-B1, "h:mm:ss")`

**4. How do you calculate sales formula?**

The following equation can be used to determine the sales formula:

**Sales = Units Sold x Price per Unit**

Here,

**Units Sold:** The total number of units sold over a specific time period.

**Price per Unit:** The cost of selling each unit.

**5. How to forecast based on historical data?**

The following formula can be used to forecast based on previous old data.

`=FORECAST(x, known_ys, known_xs) `

Here, x is the data point to be used to create a prediction.

known_ys is the dependent array or range of data (y values) is known.

known_xs is the independent array or range of data (x values) is known.

## Conclusion

Calculating sales run rate using formula in Excel is an effective way for forecasting future sales using sales trends from the present. You may quickly determine your company’s sales run rate by following the instructions in this article, and you can use the results to guide key decisions about how to operate things in the future. Hope, this article will help you with whatever you are looking for. Visit our site **ExcelDemy** to explore more relevant articles which will surely make you more efficient and skillful with the world of Excel.